— oh my marketing!

La coda lunga appartiene ai Dragons of Love.

Kevin Kelly via Luca de Biase:

I prefer to think of the Long Tail as being a tail to a different animal. […] It is not the long tail of the Beast of Commercial Profits. Rather it is the long tail of the Dragon of Love. The love of creating, of making, of connecting, of unreasonable passion, or making a difference, or doing something that matters to ourselves, the love of connecting, giving, learning, producing, and sharing.

Per chi non l’avesse già letto, Economia della Felicità di De Biase secondo me è un bellissimo libro.